Social Media Marketing
BBA 6th Semester – Complete Course Materials & Study Notes
Exclusive Content7
Complete Units
200+
Pages of Content
100%
Syllabus Coverage
24/7
Access Available
1
Introduction to Social Media Marketing
Foundation chapter introducing social media marketing fundamentals for BBA students, covering platform types and digital marketing integration.
Learn the foundation of Social Media Marketing including platform types, brand promotion strategies, customer engagement techniques, and how businesses align traditional marketing with modern online trends.
2
Blogging, Engagement & Target Audience
Master content creation through blogging, engagement strategies, and precise audience targeting for effective digital presence.
Focus on content creation through blogging, social media engagement strategies, audience targeting techniques, content planning, and analytics insights.
3
Content Sharing & Marketing Approaches
Explore content distribution, social bookmarking tools, and diverse marketing approaches including organic, paid, and influencer strategies.
Explore content sharing dynamics, social bookmarking tools, organic growth strategies, paid advertising methods, and influencer collaboration techniques.
4
Social Media Strategy & Promotion
Comprehensive guide to building effective social media strategies, content planning, goal setting, and promotion techniques.
Step-by-step guide to building social media strategies, content calendars, goal setting, campaign development, and performance tracking.
5
Social Media ROI, Branding & SEO
Learn ROI measurement, brand building strategies, relationship management, and understanding social media’s impact on SEO.
Measure social media performance through ROI metrics, build strong branding strategies, understand SEO impact, and foster meaningful online relationships.
6
Social Media Tools & Analytics
Master digital tools for social media management, comprehensive analytics, automation, and workflow optimization.
Leverage digital tools for content scheduling, analytics dashboards, automation technologies, and workflow optimization for improved results.
7
AI in Social Media Marketing
Discover how Artificial Intelligence is revolutionizing social media marketing through automation, personalization, and predictive analytics.
Learn about AI-powered tools for content creation, dynamic advertising, personalized experiences, automated support, and future trends in digital marketing.
